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Written & Photographed by Kenn Sava (*- unless otherwise credited)

This is the second of my Series of 4 Posts on “The Photography Show, 2017,” aka “AIPAD.”  This part is a close up of one of the Photographers I encountered at the show, Jim Jocoy. More soon…

“…no hard chords on the car radio we set the trash on fire and watch
outside the door men come up the pavement under the marquee
there’s laughing outside we’re locked outside the public eye…”*

If you love Rock n Roll, and/or great Photography, Jim Jocoy is a name you should know. That’s easy for me to say now. Up until Thursday at 3pm, I had never heard of him.

Then, aiding me in my recent efforts to get up to speed on the world of Contemporary Photography, Paul Schiek, Owner of TBW Books, one of the most respected imprints in the PhotoBook world, handed me a copy of “Order of Appearance,” TBW’s just released collection of his 1977-1980 punk rock photos. It’s only Mr. Jocoy’s second book after the initial collection of his work from this period, 2002’s “We’re Desperate,” which included an interview with the Photographer by Thurston Moore of Sonic Youth, and a preface by Designer Marc Jacobs. It’s now a collector’s item going for $300.00 and up online.

One look through “Order of Appearance” and I was mezmerized.

Having been a musician in a band on the road at the same time Mr. Jocoy has immortalized, though on the East Coast, while was he busy on the West Coast, I’d lived through this, too, but only seen photos that captured both the essence of what it was like as well as the moments that defined the scene in the extraordinary shots taken by the late, great Bruce Conner, some on view at MoMA this past year, as I mentioned, here.

Until now.

Speaking with him a few hours later, Mr. Jocoy told me actually saw Bruce Conner in the clubs quite often, and came to know him, but, he said that he never once saw Bruce Conner with a camera! In fact, he initially thought he was just an odd guy who danced funny.

Jim Jocoy’s “Order of Appearance,” a brand-new release from TBW Books, features a cover design by Paul Schiek that lifted the black lines of a design on a shirt worn in the book and placed it on top of one of a statue in true punk fashion. Click any image to enlarge.

As I looked through “Order of Appearance,” I was struck by the thought that here, Mr. Jocoy has gone even Bruce Conner one better. He captures more of what it was like, taking you, on, but also off stage, and back stage, and only he knows where else, continually providing the feeling that you are right there- seeing things that only happen late at night when there’s an excess of excess, except that you also happen to be a terrific photographer, so indescribable moments that no one who wasn’t there would ever believe happened, are magically frozen in time for you, at the “peak of their freshness” as they say. The resulting body of work, hidden away in Mr. Jocoy’s archives for these past almost 40 years (or, “locked outside the public eye,” as X sings in “The Unheard Music,” on their album “Los Angeles,” I quoted up top) is many things- a work that captures a musical and social movement in time, and, as I was to find out a short while later when the Photographer, himself, gave me a guided walk-through of the book, a very personal remembrance for him, as a number of those pictured are no longer with us. Yet, Mr. Jocoy turned this precious body of work over to Paul Schiek and Lester Rosso of TBW who then created this book out of it. Mr Schiek, in addition to being the Owner/Publisher of TBW Books is also a Photographer of renown in his own right, and so was a serendipitous collaborator for this project, bringing the sensitivity only a fellow Artist could bring to the project, and the results are stunning, often down right uncanny.

I was so much older then. Jim Jocoy poses with a 1980 Portrait of his 37 years younger self!

Right from the first image in the book.

Muriel Cervenka with bruised knees. Photo by Jim Jocoy, the first image in “Order of Appearance.”

Mr. Jocoy explained to me that this lady, sitting next to a road case that once belonged to dancer Twyla Tharp, and who’s knees are bruised in this photo (as a dancer’s might be), and who’s feet look like they are “on pointe” in her red shoes, no less, is Muriel Cervenka, the sister of Exene of the band “X.” Muriel was killed in a hit and run just days after this photo was taken, and on the night of X’s debut for their first album, “Los Angeles.” What a unique photo it is- I’ve never seen a “portrait” like it- in Paint or in a Photo. Exene actually went on just after getting the news, he told me. While that adds incaclulable levels of poignancy to seeing it, the fact that it was placed first by Messers Schiek & Rosso, where it sets a tone for the rest of the book’s three sections astonished me.

Already, I knew this was a special book.

As he continued, reminiscing with such immediacy that I felt like these things had happened this past week, the passing images were equally remarkable, whether they were of members of bands I’d heard of, or not, or people who just happened to be there, including Allen Ginsberg. I felt that many of the portraits in this book were “ideal” portraits- THE image someone would want to be remembered by. They encapsulated them so well, you got a sense of who they were, though they’re total strangers to me, and probably most of us. Mr. Jocoy seems to have been everywhere at once, but no matter where he is, his personal connection to everything in this book takes it light years beyond being a party book, or even an amazing document of the time and a moment in music and culture, to make it a beautiful & moving personal testament, and all of that is what makes it special¹. And, did I mention that Jim Jocoy is, also, one of the nicest guys you will ever have the pleasure to meet?

“Woman reclining on car,” 1977. Something similar happened to me, and only lives in my memory. Luckily, Jim Jocoy beautifully captured his for the ages.

Then we spoke about that passage of time. I asked him about these slides sitting in his archives for so long. He mentioned looking at them a little while after he took them and feeling they were good, and they “would still be good,” after even more time passed. Well now, almost FORTY YEARS have passed, and these images are not just “good.” They’re very, very good, and as lovingly presented as they are in “Order of Appearance?”

“D.N.A. and Sharon,” a miraculous double exposure that every other bass player on earth, starting with me, is jealous of. Sharon was lying on the street, which you can barely make out. Sorry for the poor pic- I didn’t want to open my book too far.

“Guy passed out,” 1978. If this doesn’t sum the whole thing up, perfectly, I don’t know what does. My photo is poor, so pick up a copy and see it in all it’s glory.

“Friends in a Gold Car,” 1978, by Jim Jocoy.

With only 1,000 copies printed, I think it’s destined to be as sought after as “We’re Desperate” is now.

Book Artists. Paul Schiek, Owner of TBW Books, left, with Lester Rosso, Program Director, designers of “Order of Appearance,” with the finished book, the poster for it, and some of Jim’s work at AIPAD.

Don’t take my word for Mr. Jocoy’s talent. No less than that huge fan of rock n roll, Shepard Fairey, used one of Jim Jocoy’s other images, his classic shot of Sid Vicious, in an Obey Giant print in 2004 called “Sid Jocoy.”

Jim Jocoy’s now iconic Polaroid of Sid Vicious in January, 1978, after the Sex Pistols last performance together. Photo by Jim Jocoy. (Not in his new book)

Then, Mr. Jocoy spoke about releasing these photos now, partly, out of a “responsibility” to those he photographed who have passed. While “Order of Appearance” is a beautiful tribute to his departed friends, who will continue to live on through his work, it also cements Jim Jocoy’s legacy among both the great music photographers, and portraitists, of our time.

Jim Jocoy holding TBW’s poster for his new book. As it says, THIS is the real deal.

*-Soundtrack for this Post is “The Unheard Music,” written by Exene Cervenka and John Doe, from “Los Angeles,” by X, published by The Bicycle Music Company.

This is Part 3 of the most extensive coverage of AIPAD, 2017, available anywhere! The rest of this 4-part series is here.

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